Top Brand Launches First Digital Collectibles on XRP Ledger

Ducati has chosen the XRP Ledger (XRPL) to launch its first-ever web3 digital collectibles, increasing the real-world adoption of the blockchain.

The Bologna-based motorcycle manufacturer, Ducati, becomes the latest company to embrace the XRP Ledger for NFTs launching per a Thursday tweet. This development comes as the top brand dives into the world of web3 to narrate and showcase its legendary journey.

“Ducati enters the Web3 world with Digital Collectible Program partnered with Web3Pro™ & XRP Ledger showcasing Ducati’s history & present, looking towards the future,” part of the disclosure read.

Collectibles. Community. Experiences. Ducati enters the #Web3 world with @Web3Pro_ & @Ripple, showcasing Ducati’s past, present and future.

Registration goes live July 26. Join the waitlist now to stay in the know at https://t.co/eFRTFwdvWT pic.twitter.com/IWAHbM1Wfy

— Ducati (@DucatiMotor) July 20, 2023

To provide a new and exciting experience to its motorists and global community, Ducati is set to launch a sequence of NFT collections on the XRP Ledger in partnership with Web3Pro. Through these immersive digital collectibles, Ducati aims to narrate its storied humble beginnings and its enthralling present and projected exceptional future.

The company has kicked a waitlist as it plans to roll out its first free digital collectible on July 26. This limited-edition initial release is a video arrangement that reveals the metamorphosis of Ducati logos placed on manufactured motorcycles from 1946 to 2023. To be eligible for this gift, users must register on the waitlist on or before July 27.

XRP Community Reacts

XRP community members have expressed immense excitement over this positive development as activities are bound to increase on the XRPL. In turn, the XRP price could appreciate more as the blockchain collects gas fees in its native token.

Antony Welfare, the senior advisor on CBDCs and global partnerships at Ripple, is among those to react to Ducati’s adoption of the XRP Ledger. According to the Ripple advisor, the development adds to the numerous real-world applications of the decentralized and energy-efficient blockchain.

Real world adoption in action #xrpl #NFT #Ducati

“Embracing the power of #blockchain technology, the sequence of digital collectibles will vividly narrate the legendary journey of the Ducati brand.

The collection will be hosted on the $XRP Ledger, an energy-efficient,…

— Antony Welfare (@AntonyWelfare) July 23, 2023

Sam, another community member, noted that NFTs launching is an exciting use case of the XRPL, touching the unique properties of the blockchain. He implied that the XRP Ledger would welcome more real-world adoption in the coming months or years.

It bears mentioning that adoption of the XRPL has been high in recent months. Notably, the first-ever XRPL-based Play-to-Mint NFT game, Space Mermaids, launched on the XRP Ledger in June. Likewise, the first-ever mortgage-backed stablecoin developed by the RWA protocol landed the XRP Ledger in early July, as reported by The Crypto Basic.