NFT
Shopify is partnering with Thirdweb, the revolutionary technology platform for creating NFTs and Web3 apps, to launch Commercekit.
As a reminder, Shopify is a Canadian company that develops and markets the e-commerce platform of the same name, the Shopify POS (Point-Of-Sale) system, and marketing tools dedicated to businesses
Full details below.
Shopify, Thirdweb, NFTs and Web3: what it’s all about
As anticipated, Shopify is partnering with Thirdweb to launch Commercekit, a kit designed to enable developers to easily create Web3 commerce apps.
The US Consensus Bureau News states that 13% of total retail sales are acquired through e-commerce sales.
Thus, Web3 is set to accelerate this e-commerce revolution by providing merchants with new ways to engage their audiences, execute marketing campaigns, and reward customers for their loyalty.
Specifically, key capabilities of the partnership include several objectives. Among them, uniting the physical and digital.
Indeed, the new kit will enable merchants to merge customers’ off-chain physical purchase history with their on-chain digital wallet activity, creating a unified profile in the physical and digital worlds.
In addition, there will be the ability to reward new and loyal customers. In this regard, developers can use these new tools to unlock apps that enable many benefits such as discounts, exclusive products with tokens, in real-life shopping experiences and time-based sales for audience segments.
Alex Danco, Director of Product at Shopify, said the following about the partnership:
“As a merchant, understanding your customers and finding new buyer segments is mission-critical for running a successful business.”
Commercekit’s capabilities
Under the new partnership, Commercekit will provide developers with the tools to easily create Web3 commerce experiences.
Specifically, Commercekit will enable the creation of apps that allow merchants new and powerful ways to interact with their shoppers.
These will include deploying NFTs to create customer segments for future campaigns, reward loyal customers, sell non-fungible tokens as a new distinct product category, and more.
In fact, the current tools available to create Web3 e-commerce experiences are now found to be limited and outdated.
Combining thirdweb’s simplified smart contract implementation and Shopify’s e-commerce tools to transform the workflow for developers, Commercekit is designed to accelerate the integration of Web3 products into Shopify storefronts.
Statements regarding the NFT partnership between Shopify and Thirdweb
Jake Loo, CTO and co-founder of thirdweb stated the following about the partnership with Shopify:
“We’ve spent the last 18 months working closely with Web3 developers and brands interested in building blockchain apps. It became clear that integrating Web3 with commerce had huge demand and we believe Shopify is the best possible partner we could work with to build these tools.”
Indeed, Thirdweb is enthusiastic about combining its best Web3 development tools with Shopify’s commerce tools. Moreover, it firmly believes that this will kick-start the Web3 commerce revolution.
On the other hand, Alex Danco, Director of Product at Shopify said:
“We’re excited to partner with thirdweb, the fastest shipping team in Web3, to help make smart contracts and Web3 wallet addresses an essential part of the commerce and loyalty toolkit.”
In just twelve months, thirdweb has grown to more than 50,000 active monthly developers using their tools and nearly 10,000 active developers performing more than 500,000 blockchain transactions per month. Not only that, over 200,000 smart contracts have been implemented on eight different blockchains.
Shopify and the introduction of Avalanche-based NFT
In January, Shopify, through the Venly app, introduced Avalanche-based NFTs for its millions of merchants to be sold through their online stores.
Hence, after Polygon, Shopify merchants can now also design, mint and sell Avalanche NFTs through their online store.
This new integration was made possible by Venly’s app, which creates an easy experience for the ecommerce giant’s buyers and merchants.
Indeed, it is the latter that takes care of the technological part, so that NFT buying and selling on Shopify does not have to be done by technically knowing the Blockchain.
The news was also an excellent opportunity for Avalanche’s ‘green’ blockchain, which makes its NFTs available to a giant that generates $1 billion in revenue per quarter.
Buying and selling NFTs for customers will be as seamless as the merchant’s existing experience, as Avalanche is able to finalize almost instantly and at low cost.
