AuthentifyIT, a Web3 platform for ownership and authentication, has teamed up with Gilbert, the leading rugby ball manufacturer, to authenticate 150 replicas of the Rugby World Cup 2023 Final Ball, in partnership with Legends International.
—
The partnership between AuthentifyIT, Gilbert, and Legends isn’t just about preserving the authenticity of the Rugby World Cup 2023 (RWC 2023) Final Ball; it’s also set to transform fan engagement to new heights.
Owners of these limited-edition memorabilia will receive a “digital passport” confirming the authenticity of their purchase and the product’s origin. Moreover, they’ll gain access to a WhatsApp-like communication platform to connect with fellow enthusiasts.
The brainchild of AuthentifyIT, this digital identity solution aims to create a stronger bond between brands and their products while recognizing the emotional and future commercial value society attaches to tangible items. The technology leverages blockchain, tokenization, and IoT to revolutionize the digital world of products, all while respecting privacy.
But AuthentifyIT’s impact extends beyond authenticating physical objects; it also authenticates the moments associated with them. This year’s Rugby World Cup has already thrilled fans with unforgettable performances, like South Africa’s surprise victory over France, already being hailed as one of history’s greatest matches.
The Final promises to be equally historic, and ownership of the limited-edition Final Ball will forever immortalize this moment for fans. Thanks to AuthentifyIT, the provenance and value of these collectibles will be beyond question.
For collectors, capturing RWC 2023 memorabilia will be especially meaningful, as sports collectibles are increasingly viewed as investments, with their values appreciating significantly over time. AuthentifyIT’s fraud-proof authentication technology offers a vital layer of security for collectors, safeguarding the financial value of memorabilia and preserving pivotal moments in sports history.
AuthentifyIT introduces a revolutionary shift in object provenance and authentication, employing cutting-edge blockchain and IoT technology. By ensuring the origin and history of objects from start to finish, AuthentifyIT provides every physical purchase with a digital twin that unlocks access to exclusive content, services, and offers available solely through AuthentifyIT.
Bianca Lopes, Co-Founder of AuthentifyIT, emphasized the technological leap embodied in this collaboration: “Our technology will provide fans and communities with an unparalleled level of engagement by proving authenticity and ownership for these special commemorative balls.”
“Identity is the path to belonging. Tokenizing the physical world around us allows us to open a new world of opportunity and connection.”
Bianca Lopes, Co-Founder of AuthentifyIT
Co-Founder Olivier Viaud emphasozed the implications for collectibles and other markets: “In a world where 40% of collectibles turn out to be forgeries, the astounding absence of provenance and authenticity verification is nothing short of a global shocker. It boggles the mind that some of the world’s most prized collectibles are valued based on nothing more than a piece of paper.
This reliance is not just risky; it’s a high-stakes gamble. That today people are prepared to take risks because there was no secure and safer alternative so it was trust the paper or don’t collect. Brace yourself for a game-changer, as the world awakens to the possibility of universally and permanently etching the history and lineage of physical objects. This is the seismic shift that will upend how we perceive and cherish collectibles.”
AuthentifyIT’s Mission
AuthentifyIT, on a mission to redefine object identity, has ambitious plans to transform the way consumers interact with physical products. Utilizing blockchain technology, they aim to create an “Object Operating System” for physical goods, effectively converting objects into physical assets through tokenization, which opens up new business opportunities.
In collaboration with Gilbert and Legends International, AuthentifyIT has set a new gold standard for digital authentication, ensuring that fans can engage with their cherished memorabilia in a fresh and dynamic manner.
