NFT
Brands big and small across a wide array of industries have entered the NFT world, ranging from Starbucks and Nike to Charmin and Taco Bell. And today, U.S. convenience store chain QuikTrip joined the fray with the debut of a free mint of digital collectibles.
Launched to commemorate the chainās 1,000th store, QuikTrip announced a free drop of 1,000 Ethereum NFTs, each featuring a cartoonish āQTā character with randomly generated visual elements and the same red shirt as store employees. Some are even chomping on hot dogs, burgers, veggie wraps, and other quick eats that are available from the chain.
The Tulsa, Oklahoma-based chaināwhich has stores across 17 states, including many in Texas and Arizonaāisnāt plotting any sort of rewards program or future utility around the NFTs, however. A company rep confirmed that there are no future plans around the assets for now.
Our commemorative Store 1ļøā£0ļøā£0ļøā£0ļøā£ Digital Collectibles are available NOWā¦FOR FREE!
Thereās only 1,000 of them, so claim yours before theyāre gone: https://t.co/HKNullq0w6 pic.twitter.com/19E1utvOaG
ā QuikTrip (@QuikTrip) April 26, 2023
āFor our customers that have interest in the digital space, this is a fun and unique way to celebrate the opening of our 1,000th store,ā QuikTrip Corporate Communications Manager Aisha Jefferson-Smith told Decrypt.
The Ethereum NFTs are ānot intended for resale,ā according to a press release, although they can be traded and sold like any other standard Ethereum NFT. Only about 30 of the free NFTs have been grabbed so far, according to the free claim page. One is already listed on the OpenSea secondary marketplace for 1 ETH, or about $1,885.
QuikTripās pure focus on a free digital keepsakeāmarking Thursdayās opening of its Converse, Texas storeācomes in contrast to more robust brand loyalty approaches around NFTs and blockchain tokens from mainstream companies.
Starbucks Odyssey Launch āGetting Closerā With New NFTs, Rewards
Starbucks, for example, is rolling out a Web3 rewards platform on Ethereum scaling network Polygon called Starbucks Odyssey, with both free and premium NFTs in the mix, while bubble tea chain Boba Guys is building a rewards program on Solana.