- Puma’s Web3 campaign sells 16,000 blockchain-linked shoes, defying industry skepticism.
- Going phygital. Puma’s Roc Nation partnership pioneers Web3 success in sneaker industry.
- Puma’s authentic Web3 approach achieves a 90% opt-in rate, signaling a shift in industry dynamics.
In a groundbreaking move, Puma’s Web3 initiatives proved successful with its latest phygital campaign. The prominent sports brand sold 16,000 blockchain-linked shoes in a campaign with Roc Nation and Legitimate.
Bridging physical and digital, the campaign, celebrating Puma’s 50th anniversary, introduced unique shoe versions tied to mixtape evolution. Each pair featured exclusive content from Roc Nation artists, using blockchain technology.
.@LegitimateTech is able to provide the best experience for @PUMA customers, thanks to Avalanche’s high-performance blockchain infrastructure.
People buying PUMA sneakers can simply tap their mobile devices to instantly expand into exclusive, curated digital experiences. https://t.co/AoETUeKOji
— Avalanche
(@avax) November 22, 2023
This phygital product is brought to the Puma-community by Legitimate Tech. Built on the Avalanche blockchain network, Legitimate provides the best experience for Puma’s customers.
Despite industry skepticism, Puma’s campaign dispels Web3 critiques, achieving a 90% opt-in rate and a 65% marketing communication open rate, three times the industry standard.
Puma‘s strategic approach underscores the importance of brand authenticity and cultural relevance, appealing to tech-savvy audiences. The campaign’s success signals a shift in Web3 adoption, especially in industries like sneakers, recognizing the revenue potential through NFTs and blockchains.
Puma’s commitment to engaging consumers globally, with a 20-country reach, highlights the campaign’s broader impact beyond its U.S. focus. Now with this latest initiative, every user buying a Puma sneaker can simply tap their devices to instantly expand onto an exciting and exclusive digital curated experience.
As artificial intelligence transforms industries, the metaverse proves instrumental in connecting brands with diverse audiences, solidifying Puma’s position as a pioneer in the evolving landscape of Web3 initiatives.
